Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. A brand is not what you say about yourself. Rather, a brand is what your most important audiences say about you. Creating these perceptions is what branding is all about. Great brands forge deep and enduring connections so that you can compete more effectively.
Corporate branding is not limited to a specific mark or name. Branding can incorporate multiple methods to reach targeted audience. These methods include; logo, customer service, treatment and training of employees, packaging, advertising, stationery, and quality of products and services.
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